Marcom intelligence
A business marcom intelligence analysis.
A structured diagnostic of how your organization is currently understood, found, evaluated and sold — across reputation, search, content, CRM and sales. You get the findings whether or not you ever hire us.
Seven dimensions
What we analyse
- 01
Reputation & narrative
What is actually being said about you — earned media, search results, AI answers, review sites, council minutes, employee channels — and how far it is from what you intend.
- 02
Positioning & message consistency
How five people inside your company describe the business, how that compares to how the market describes it, and where the contradictions cost you deals.
- 03
Discoverability: SEO & AEO
Whether you appear in the ten questions a buying committee actually asks, in traditional search and in AI answer engines, and how you are characterized when you do.
- 04
Demand engine
Content inventory mapped to buyer questions and lifecycle stages: what exists, what converts, what is decoration, and where the gaps are.
- 05
CRM & lifecycle
Lifecycle definitions, scoring, nurture and handoff — where leads leak, and whether marketing and sales are working from the same definitions.
- 06
Sales enablement
What sellers actually use versus what was approved, how long a credible meeting takes to assemble, and what is missing at the stages where deals stall.
- 07
Competitive position
How the three companies you lose to are framing the same problem, and which frame the market currently believes.
What you get
- 01A written findings document — what is true, with evidence, not a scorecard.
- 02A prioritized set of interventions, sequenced by leverage rather than by effort.
- 03A one-page narrative recommendation your leadership can argue about in a single meeting.
- 04A 90-minute readout session with the people who did the work.
How it runs
- 01
Access
Analytics, CRM, content inventory, sales materials and a list of recent wins and losses.
- 02
Interviews
Four to six conversations across leadership, sales, marketing and — where possible — a customer.
- 03
Analysis
Two to three weeks of desk work across the seven dimensions.
- 04
Readout
Findings, recommendations, and an honest view on what you should not bother doing.
Scope
Fee, duration and credit terms toward a subsequent engagement are confirmed during scoping.