Content & production
Content is an idea, articulated.
Every format we make exists to move somebody one step: from unaware to interested, from interested to convinced, from convinced to internally sponsored. This is what we make, why each format exists, and what it is supposed to cause.
The reel
Make the strategy impossible to ignore.
Film, motion, 3D and sound produced in-house and through the network — from single-operator documentary days to full unit shoots.
Showreel — 2026
Reel coming soon.
- Film
- Motion
- 3D
- Photography
- Audio
- Campaign
01 — What we make
Content formats
Produced once, versioned for every surface, bilingual from the first draft.
14 formats
- 01
Brand & corporate film
The one asset that shows what the company actually does at real scale, with the people who do it.
MovesIndifference → interest
- 02
Campaign & advertising
Broadcast, social and out-of-home cut-downs built from one production, versioned per audience and per language.
MovesUnaware → aware
- 03
Customer stories & case studies
Proof a champion can forward to somebody who never met you. The single most requested asset in every B2B sales cycle.
MovesInterest → internal sponsorship
- 04
Technical & editorial content
Articles extracted from your specialists — the depth that earns respect from an engineer and a citation from an answer engine.
MovesSearch → authority
- 05
Webinars & expert sessions
Ninety recorded minutes of an expert talking, which becomes the raw material for an entire quarter.
MovesAudience → known contact
- 06
Social & short form
The distribution layer. Cut from work that already exists rather than invented weekly to fill a calendar.
MovesReach → recall
- 07
Photography & corporate image
A real library of your own operations, people and product — so nothing on your site has to be bought from a stock agency.
MovesGeneric → specific
- 08
3D & technical visualization
For categories where the thing being sold cannot be photographed: infrastructure, process, software, things underground or not yet built.
MovesAbstract → understood
- 09
Animation & motion graphics
Explaining a system, a workflow or a mechanism in forty seconds, which is roughly forty seconds more attention than a diagram gets.
MovesComplex → repeatable
- 10
Audio, scoring & sound design
Original score, foley, mix and podcast production. The half of film that audiences feel and never consciously notice.
MovesWatched → felt
- 11
Sales collateral
Modular decks, one-pagers, battlecards, ROI narratives and proposal frameworks a seller reaches for because they are faster than improvising.
MovesMeeting → next meeting
- 12
Web & digital experiences
Sites, landing pages, interactive tools and configurators — the surface where every other format converts into a known contact.
MovesVisitor → lead
- 13
Event & environment content
Trade show, conference and physical environment content, including the version that has to work on a 40-foot wall with no sound.
MovesAttendee → conversation
- 14
Bilingual & localized content
Québec French, Canadian English and Spanish written by writers from the first draft — not translated at the end by software.
MovesTranslated → native
- And the rest
If the format is not listed, ask.
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02 — The engine
How one expert conversation becomes eleven assets
We do not ask experts to write. We record ninety minutes of an expert talking on a fixed cadence, then cut it up.
- SME knowledge
- Article
- Video
- Webinar
- Social
- SEO / AEO
- Campaign
- Landing page
- Lead capture
- Nurture
- Sales conversation
A publishing cadence that survives a busy quarter
03 — Campaign types
Campaigns
A campaign is not a burst of content. It is a sequence with a thesis, a target audience, a measurable behaviour and an end state.
- 01
Category education
The buyer has no budget line for what you sell. Explain the problem better than anyone else and you inherit the answer.
- Category narrative
- Technical editorial
- Analyst and media relations
- Webinar series
- AEO structure
Measured byShare of category questions where your content is the answer.
- 02
Public awareness
Adoption depends on people who will never sign the contract. Win the room before the procurement process starts.
- Public affairs
- Broadcast and OOH
- Community materials
- Earned media
- Spokesperson programme
Measured byShare of coverage carrying your frame, and decisions that survive public meetings.
- 03
Demand generation
Your specialists already know things the market is searching for. Publish it on a cadence and attach it to a capture point.
- Expert extraction
- SEO / AEO
- Landing pages
- Email sequences
- Paid amplification
- Lead scoring
Measured byPipeline influenced, and MQL→SQL conversion after lifecycle redefinition.
- 04
Account-based
Twenty accounts matter more than twenty thousand contacts. Make content for the eleven people inside each one.
- Account intelligence
- Named-account content
- Executive outreach
- Custom ROI models
- Sales sequences
Measured byMeetings booked inside target accounts, and stakeholder coverage per account.
- 05
Product & market launch
A launch is a sequence, not a day. What has to be true in month one for month six to work.
- Positioning
- Launch film
- Press and analyst programme
- Site and landing pages
- Sales enablement
- Event content
Measured byQualified conversations in the first ninety days, not launch-day impressions.
- 06
Recruitment & internal
The same story that convinces a customer convinces a candidate — and the employees who have to deliver it.
- Employer narrative
- Operator portraits
- Internal comms system
- Recruitment film
- Onboarding content
Measured byApplication volume and quality, and internal message recall.
EN · FR · ES
French is not a step at the end of the project.
Every format is designed bilingual from the first brief: voice-over, subtitles, edit, layout and copy length planned for both languages rather than retrofitted.
Demand & Content
See it running on a real account.
A reputation, a pipeline, a market position, a launch. Pick a way in.